Google Mobile SEO

Key Google Mobile Updates

Those who are thinking about ranking on Google and want to get out in front of everyone else will know how hard it can be. With the recent Google mobile updates, it has become even harder for those who have not thought about becoming mobile-friendly.

These updates have been made after seeing how the market is doing and what users are searching for.

Google is always fast to react and makes algorithm changes to maximize the sites it is putting in front of users. Here is more on the Google mobile updates and what they entail.

Mobile-Friendly Rankings Being Promoted

The recent Google mobile updates have started to look at mobile-friendliness. The goal is to make sure the rankings are in sync with what Google is going for. The search engine does not want to waste time on sites that are not mobile-friendly because a lot of their traffic is not coming from desktops.

They are walking around using handheld devices and that makes it important for the updates to be made.

Those who are not making these updates are going to lose out in the long-term. Google is going to start penalizing those who are not mobile-friendly according to the guidelines they have released.

Emphasis On Visibility

Sites are not easy to read on mobile devices when they are not mobile-friendly. Google does not want to rank those sites because they are not something users will appreciate. This will start to drive users away from Google, and that is the last thing they want.

Therefore, it becomes necessary to emphasize visibility and the new algorithm is going to account for this and more.

The goal is for the site to fit in nicely on any mobile device and not stretch out and become impossible to read through.

Speed Matters

What is one feature that is going to matter a lot when it comes to these mobile updates? It does not matter whether the site is being accessed from a desktop or a mobile device, speed is something Google pays attention to and wants site owners to think about.

They don’t want to send users to a site that is hard to deal with because it is only going to cause trouble in the long-run.

They want to ensure the speed is as good as it should be. When speed is as good as it should be, the site runs well on all devices, and that is something Google wishes everyone to think about.

Regular Checks Will Be Done

Sites that are being run and are looking to rank on Google will need to understand there are going to be regular checks carried out. Google is seeking to clamp down on those who are ranking high, but are not mobile-friendly. This is something they have promoted in the recent updates that have come through.

Google is looking to ensure the regular checks are going to keep sites out that are not good enough for mobile devices.

They will penalize those who are not efficient.

These are some of the key Google mobile updates that have made their way through in recent times. A lot of site owners feel this is a real push towards the future by Google as it looks to promote the use of handheld devices and how they are being used these days.

Google knows more and more people are accessing their site with mobile devices, so they have to cater to the market.

This is why the updates have gone through and are going to hit those who are not paying attention and cost them their sites.

If you would like to know more about Mobile SEO, then we recommend contacting the Dallas SEO Geek.  He is more experienced at ranking in the Google mobile search results.

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On Page Search Engine Optimization Tips for 2016

Optimizing a website or blog for the search engines require two important factors to be fulfilled. These two important components are on the page and off page SEO. On page, optimization is all you need to do on your website or blog to make it search engine friendly. It helps your site rank on top of the search engines where you get most of the highly targeted traffic. This traffic converts better than most of the other marketing methods out there. If you do not get your on page search engine optimization right, your website will not rank on the top spots of Google, no matter how much you perfect the off page SEO factor. This is why you need to pay very close attention to optimizing your site for the search engines. Here are some of the most important on-page SEO tips in 2016.

On page SEO helps optimize your content for your targeted keywords. You need to use the proper heading, quality content, keyword placement, meta tags, Alt tags, and many other things to improve the on-page factors of your website. In fact, there is a certain set of proven methods that you need to follow to rank your site higher on Google and the other search engines. You should optimize each one of your posts on your website or blog. Keyword stuffing will help like in the past. In fact, all you do for on-page optimization should look natural to the search engines. You need to be smart not to let the search engines penalize your site by over optimizing your site. Here are the most important on-page SEO factors in 2016.

The title of your website is one of the most important components of an effective on-page SEO strategy. It will decide how your website ranks in the search engines as well as improve the click through rate of the site. The title you choose should be compelling enough for the visitor clicks on it as soon as he/she sees it. It should include your main keyword for the search engines to rank it for that particular keyword. Use the keywords at the beginning of the title tag for better ranking possibilities. Do not repeat the keyword just to get better rankings since it tantamounts to over optimization which comes with a penalty. The title tag should be limited to 65 characters.

Header tags (H2, H3, H4) are important to break down the article into readable chunks. No person likes to read a long chunk of text these days. People prefer to read short paragraphs. Break down your article into short paragraphs using H2, H3 header tags. Make sure you use an important keyword in these header tags. Adding relevant images help drive traffic to your site from image search. You should add your main keyword in the text and title (Alt tag) of the image. The right image will make your blog post more attractive and interesting to the reader. Add relevant videos to make it even more interesting to the reader.

Unique content is becoming more important these days than ever before. The blog post should be more than 700-800 words for better ranking prospects. In fact, you will not be able to rank a website with a 300-word article like in the past. Make the article as engaging as possible to attract more visitors to your website. The more visitors you attract, the better for your sales and conversions process. Make sure you write naturally without stuffing the article with the keyword. Keyword stuffing doesn’t work like in the past. In fact, Google will penalize your site if they spot that you have stuffed it with keywords to get a ranking benefit. Make sure you maintain a 1.5% or 2% keyword density for best SEO possibilities.

In conclusion, search engine optimization is categorized as on page and off page SEO. Both these aspects are extremely important to rank your site higher in the search engines. This is why you need to pay close attention to getting these things right. The aforementioned article provides a comprehensive overview of effective on-page SEO tips for 2016.

 

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